Siciliana Trevino Johnston


STATEMENT /

Results-oriented producer with an exceptional record of achievement in AR/VR technology and consumer products. Primary focus is on strategy, product expansion, organizational planning, and user insights. Significant experience in prototyping, conceptualizing, evaluating, and executing AR/VR experiences as well as growing established community-oriented programs.  Community leadership honed in co-leading AR/VR Women and Allies, a community of 6,000+ members partnering with organizations like AWE, Oculus, and nReal.    

EXPERIENCE /


Macy’s Inc. | Producer
New York, NY
Produced training and development films for sales and marketing. Communicated to a workforce of over 30,0000 employees to drive sales initiatives training and promotions. Launched company’s first YouTube series, and user-generated video contest starring Chef Tyler Florence achieving one million dollars in sales. Divisional Employee of the Year.
2002-2013

EDUCATION /

California Institute of the Arts | B.F.A. in Film/Video Santa Clarita, CA

Thesis: Immigrant of the Year – 16mm documentary about my mother and grandmother emigrating to the U.S. from Mexico City through an inter-racial marriage in 1956. 
1997-2001

COMMUNITY LEADERSHIP /

Co-Founder, AR/VR Women and Allies
Organize Support and Moderate Online Industry Network
June 2017-
Director, Futurists-in-Residence Program
Distributed Magic Leap headset to participants. Presented panel at AWE 2019. Funded by CCI.
July 2019 

RELEVANT PROJECTS /

Producer, Host  [link]
“Zero To Start VR Podcastfunded by Oculus
2020-
Lead Producer and Developer [link]
War of the Worlds” at Bose AR Hackathon
July 2019 
Developer and Designer  [link]
“111 Seeds” funded by Yerba Buena Center for the Arts Grant  
VR landscape made with Unity for Bio-Ofrenda live performance in the Bamboo Ct.
2018-2019
Producer  [link]
“Ice Breakers” at MIT Reality Virtually Hackathon
Mobile AR social networking game demo made with ARCore that rewards players for breaking down the ice walls between them. When the wall comes down, everyone wins.
Jan 2019

RELEVANT AWARDS /

Oculus Launch Pad
Participant in Oculus accelerator program
2019
Oculus Start
Independent developer program
July 2019 

SKILLS /

Technical – Unity (Oculus SDK, Bose AR SDK Vuforia, VRTK)Devices/Platforms – Android, Bose, Oculus 
Creative – Adobe Creative Suite (Premiere, Photoshop, Illustrator, Audition, Aero, Media Encoder, XD)
Snap Lens Studio (created 2 filters) [link]